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Apple Intelligence and your photos: what's read on your iPhone

Short answerYes, your iPhone reads your pictures to power features like Memories and the People & Pets album. Apple says that analysis happens on the device. Apple says its Apple Intelligence models run on the device too, and that it uses its own servers, called Private Cloud Compute, for more complex requests. Apple says the data processed there isn't stored or made accessible to Apple. These are Apple's claims. We haven't tested them.

What Photos reads on your iPhone

Apple's Photos privacy page says Photos "uses on-device machine learning" to power features such as Memories, the People & Pets album and Featured Photos. It lists what that analysis includes: scene classification, identifying people and pets, and photo quality analysis. Apple also says Photos uses on-device analysis to recognize faces and group them together.

So the reading is real, and it's part of how those features work. Apple's point is that it stays on your iPhone. The same page says: "Apple does not access your photos or videos, and does not use them for research and development."

What Apple Intelligence adds

Apple Intelligence is Apple's name for its newer AI features. Apple's privacy page says its models "run entirely on device so that a task can be completed without data leaving your device." In Photos, Apple's own Apple Intelligence page mentions two tools: Clean Up, which it describes as removing objects from a picture, and Extend, which it describes as expanding your shots. Apple's pages don't say how either tool works behind the scenes.

Some requests are bigger. For those, Apple says Apple Intelligence can use Private Cloud Compute, a server system it describes as "designed to handle more complex requests." Apple says:

None of the Apple pages we read say which Photos feature uses the cloud and which stays on the device. Apple's privacy page gives Image Playground, which makes new images from a description you type, as an example where your device sends that description. We can't tell you more than that.

One Photos setting you can turn off

Enhanced Visual Search lets you search your photo library for landmarks. Apple says an on-device model first checks whether a picture likely contains a landmark, then creates a mathematical description of that part of the picture, called an embedding. Apple says: "This embedding — not image data — is encrypted and sent to Apple servers." If you'd rather it didn't, Apple's steps are to open Settings, tap Apps, then Photos, and turn off Enhanced Visual Search.

We didn't find an Apple page that gives steps for turning off every Apple Intelligence feature on iPhone, so we won't guess at them. Look through Settings on your own iPhone.

Is it available where you live?

Apple's Apple Intelligence page says some features may not be available in all regions or languages. Apple's support page also says Enhanced Visual Search isn't available in all countries or regions. Check Apple's pages for your own country.

What this means for private pictures

How FirstHour's check differs

FirstHour's Protect check reads your pictures on your iPhone, using Apple's on-device tools to read text and recognize what's in them. Your pictures aren't sent to FirstHour or anyone else. Here's how it works.

Questions

Does Apple use my photos for research and development?

On its Photos privacy page, Apple says it does not access your photos or videos and does not use them for research and development. That's Apple's statement, and we can't check it.

Does turning off Enhanced Visual Search stop Photos reading my pictures?

Our reading of Apple's pages is no. Apple's Photos privacy page describes Memories, People & Pets and scene classification as on-device analysis, while its support page describes Enhanced Visual Search only as landmark search. Apple doesn't say in so many words that the setting leaves the rest alone, so this is our inference, not Apple's statement.

Sources

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